Retail / Point-of-Purchase

Retail Product Shrink Wrapping Systems

Shelf appeal is a critical element in the choice of a packaging medium for shrink wrapping retails items such as personal hygiene products, paper goods, toys, and games, gift items, and many more. These items can be made to “pop” on the shelf when shrink wrapped.

Retail Multipacks

Often these packs use printed film which can produce a very attractive package while hiding individual bar codes, as well as presenting a new multipack code. Texwrap even has a label orienting system that automatically aligns the individual items in a pack to face the same way.

Promotional Packs

Producing promotional packages can give marketers a whole range of new opportunities to increase market share by using shrink wrapping in multipacks to include samples of new products along with current brands, BOGOs, or seasonal specials.

Consumer Products

Many types of commonly used household items such as aerosols and liquid cleaners are wrapped in multipacks for retail sale. Using printed film can produce a very attractive package while hiding individual bar codes and presenting a new multipack code. Texwrap even has a label orienting system that automatically aligns the individual items in a pack to face the same way.

Companion Products

Wrapping products that work together and may often be purchased together can be a significant opportunity for a manufacturer to increase sales by marketing products in this manner. Products such as an adhesive and a primer, a toilet bowl cleaner and a shower cleaner, and many others can be cleverly combined and sold as a package.

Toys, Games, & Puzzles

Shrink wrapping has long been the favorite packaging for products such as puzzles, games, software and more. Wrapped in sparkling polyolefin films, toys & games present the ultimate in package shelf appeal.

Sporting Goods

All types of sporting goods including targets, tackle boxes, and even ammunition can be safely shrink wrapped for unitization, for product protection, and for making a package that looks great on the store shelf.

Packaging Materials Reduction

By wrapping and eliminating interior chipboard boxes or even parts of the carton itself, packaging materials can be reduced for the producer, as well as reducing waste for the end customer. This not only saves time at the retail store when stocking shelves, but also may help reduce the size of the outer RSC as well.

Printed Film Applications

A wide variety of products can be wrapped in multipacks for retail sale. Printed film can enhance product appearance as well as hide individual bar codes and identify a new multipack.