The market is demanding more and more packaging of products in multipacks. Many types of like Items can be automatically grouped and wrapped for shelf display. Using printed film can produce a very attractive package while hiding individual bar codes and present a new multipack code. Texwrap even has a label-orienting system that automatically aligns the labels of individual items in a pack to face the same way.
Producing promotional packages can give marketers a whole range of new opportunities to increase market share. Examples include shrink wrapping in multipacks to include samples of new products along with current brands, BOGOs, or seasonal specials.
Streams of back-to-back product are divided into groups for high speed wrapping as multipacks